Retailer & Hospitality
Experiences
Create experiences that draw customers in, keep them engaged, and give them a reason to return. The Craft Master partners with cigar lounges, bars, restaurants, and hospitality venues to deliver elevated, experience-driven offerings that go beyond the ordinary. From live cigar rolling events and guided tastings to hands-on classes and staff training, each service is designed to enhance the guest experience while strengthening your team’s ability to connect, educate, and sell with confidence. The result is a more dynamic atmosphere, a more knowledgeable staff, and a memorable experience that sets your establishment apart.
Live Cigar Rolling Experiences
Transform your space into a destination with a live cigar rolling experience designed to attract, engage, and retain customers. Ideal for cigar lounges, bars, restaurants, resorts and private clubs, this offering creates a premium enhancement to any event or as a stand alone event that brings guests in for a unique, interactive experience they can’t get elsewhere. Led by a Master Torcedor with years of factory experience and hundreds of thousands of cigars rolled by hand, each event delivers an authentic, high-level demonstration that blends entertainment with education. Guests can watch the process up close, engage in conversation, and enjoy cigars rolled fresh on-site, creating an atmosphere that encourages longer stays, stronger customer connection, and increased per-guest spend. Each event is tailored to your venue and audience, helping you stand out while delivering a memorable and repeatable experience.
Each event can be structured to fit your business model, including ticketed experiences, open-floor activations, or hybrid formats. Offerings may include live cigar rolling, premium hand-rolled cigars, and optional custom banding to align with your brand or event theme.
Inquire today to discuss event structure, pricing, and availability.
Hands-on Cigar Rolling Classes
Offer your customers a hands-on experience that goes beyond the lounge with guided cigar rolling classes designed for ticketed events and in-venue activations. Ideal for cigar lounges, bars, private clubs, resorts and hospitality venues, these classes create an interactive environment where guests don’t just enjoy cigars, they learn the craft behind them. Each session begins with a foundational cut and light education, followed by an exploration of cigar history, the cigar-making process, and the anatomy of taste, how flavor is built and experienced. Guests then observe a live rolling demonstration before crafting their own cigars under expert guidance of a Master Torcedor, creating a memorable and personal connection to the product.
Structured for group participation, these classes encourage engagement, extend dwell time, and provide a premium experience that supports higher ticket pricing and repeat business. Each class can be tailored to your venue, audience, and event goals, making it a versatile offering for both special events and ongoing programming.
Inquire today to discuss class structure, pricing, and availability.
Cigar Pairing Experiences
Create a premium, experience that drives both cigar and bar sales, elevates your brand, and gives guests a reason to return. Ideal for cigar lounges, bars and venues with a liquor license, the Cigar Pairing Experience is a guided event designed to showcase the relationship between cigars, wine, spirits, and premium coffee. Led by The Craft Master, each session focuses on the anatomy of taste, how flavor is developed, perceived, and enhanced through intentional pairing. Guests are guided through an overview of cigar making, wine production, and distillation while sampling and exploring how different profiles interact and evolve together.
This experience is designed not only to engage and educate, but to increase per-guest spend through curated pairings and structured tasting formats. Events can be positioned as premium ticketed offerings or may be supported through wine & spirit brand partnerships or sponsorship activations, creating additional opportunities for your business. The result is a refined, interactive experience that enhances your offerings while building customer loyalty and repeat engagement.
Inquire today to discuss event structure, sponsorship opportunities, pricing, and availability.
Staff Cigar Sales Training &
The Craft Master Certification Program
Develop a more knowledgeable, confident, and engaging team while creating a clear path for advanced skill development. The Craft Master offers tailored staff training programs designed for cigar lounges, bars, restaurants, and hospitality venues seeking to elevate both guest experience and sales performance. Each training is built from over 30 years of experience in cigars, wine, spirits, and premium hospitality, with a focus on practical knowledge your team can apply immediately, from cigar fundamentals and proper sales and service techniques to flavor profiling, pairing, and guest interaction.
Beyond foundational training, venues have the option to invest further in their team through a structured advancement pathway. Staff members can choose to progress into or be sponsored into The Craft Master Certification program through continuation discounts or venue-supported scholarships. The certification experience can be hosted privately in-house for your team. This creates an opportunity to not only train staff, but to retain and develop them at a higher level, building long-term value within your business.
The Craft Master Certification is a private, immersive program designed for those who want to go beyond our introductory staff cigar sales training and step into a deeper level of understanding and skill. This two-tiered experience offers hands-on access to over 30 years of expertise, delivered in a focused, small-group setting either in person, virtually with shipped materials, or hosted at your location.
Whether implemented as a standalone training or a full development pathway, this program allows you to invest in your team in a way that directly enhances service quality, customer engagement, and overall business performance.
Inquire today to discuss training options, certification pathways, and availability.
